What in the wolrd is Vintage fit anyway?

Posted Monday, January 22, 2007 11:31 AM by BJ not BK
I have always worn either large or Xlarge shirts depending on the style and mfg of the shirt.  Lately though I have noticed a new trend in men's sizing of late.  Enter stage right the era of the "Vintage Fit."  Just what is vintage fit anyway?

I haven't been able to obtain a straight answer from any of the experts at the Gap or Old Navy yet and anytime I ask they stare at me with a puzzled look in their eyes as if I had just asked them to explain the theory of relativity.  I can see their wheels in motion as if they really want to ask me...."dude, this is the Gap, question not the methods."

I guess I am too uncool to understand the ways of the Gap.  My best guess is that Vintage fit roughly translates into, a size I can no longer fit into.  Maybe the vintage hints to what I use to wear in middleschool when I weighed less than 100lbs?  Or is this some marketing play to reach into our childhood to wax nostalgia?


Comments

# re: What in the wolrd is Vintage fit anyway?

Monday, January 22, 2007 3:08 PM by chemicalmouse

Maybe vintage fit is the size you won't be able to wear next season after they change the sizing standards (just a thought).

# re: What in the wolrd is Vintage fit anyway?

Monday, January 22, 2007 3:35 PM by Uncle Jesse

It's mainly for shirts, we all wear Large or Extra Large shirts and T-shirts for comfort now a days.  However, it used to not be that way, the style I mean.  Now they are going back to the original way of sizing things.  Which means it may be a little smaller in a "vintage fit."  Target is doing this now as well, however, they call it "Athletic fit" which means guys like me who have a big belly can't wear our real size, we have to buy a size or two bigger if we like that shirt.  It's a trap you see.  They don't make all the shirts in "classic fit" that they do in "athletic fit".  So, if you want a cool shirt in "athletic fit" you may have to find a size or two bigger.  Vintage and athletic fit in my opinion means no belly.  It's stinks.  

# re: What in the wolrd is Vintage fit anyway?

Monday, January 22, 2007 4:29 PM by scoutmom

Yeah, I'm guessing that "vintage" aside from being a clever marketing name, is more likely to mean "old-fashioned or obsolete", rather than "being the best of its kind" (thanks to dictionary.com)

# re: What in the wolrd is Vintage fit anyway?

Tuesday, January 23, 2007 4:32 PM by fleur_de_lis

Carrying on with your haiku theme:

Don't need this new look,
Clothes are already vintage
Cuz I'm in my dotage.